Dansk Handelsblad (Danish Grocery Trade Magazine) is the most widely read and well-known magazine in the Danish grocery industry.
Weekly circulation is 6.280 copies, which is sent directly to our subscribers.
The magazine is your direct link to the people who decide what kind of products will be on display on the shelves in Danish grocery outlets.
An advertisement in Dansk Handelsblad will be seen by the right people and enables you to influence decision-makers at all organisational levels, e.g. at product launches or through job adverts.

OUTLETS
Just over half of our readers work in grocery outlets, discount markets, supermarkets, minimarkets, grocery stores and service stations. They are mostly grocers, (cooperative) store managers or executive staff. However, The magazine is probably often available in lunchrooms for other employees such as assistent managers and apprentices to read.
As many as 78 per cent of our readers from Danish grocery stores help decide what kind of products the stores are going to buy. This is indeed an attractive target group for our advertisers.

SUPPLIERS
Grocery supplier employees make up the second largest readership group. They keep abreast of the world of stores and chains through the magazine. Many sales representatives who are on the road, calling on stores, get their magazines sent to their private address. The magazine is also read by executives and managers working for suppliers.

WHOLESALERS AND CHAINS
The third largest readership group is working with wholesalers or in chain head offices. Managers and field merchandisers are the primary readers.

READERSHIP PROFILE
Many of our readers are men - especially suppliers, wholesalers and chains are dominated by male readers.
Almost half of the readers are under 40 years of age.
The typical reader has taken a basic vocational education or a short-cycle higher education.

SATISFIED READERS
Dansk Handelsblad has made two in-depth readership surveys, each time receiving high scores for both integrity and content. The magazine enjoys a positive image, and we are known for our reliable and informative articles. Our readership is pleased with the magazine.